Integrated Marketing Strategy (Page 4)

RELATIONSHIP MARKETING: HELEN
INTEGRATED MARKETING: JOB RECRUITMENT
BACK TO MARKETING

1 2 3 4

More sophisticated tools:

• Role-play games (ala Internet games, etc.) to provide users with scenarios wherein the issues they face would be played out. (Ex: Company ‘X’ says they have assets worth $. You inspect their site and see if it’s true, etc.)

Into the future:

• Company could provide a Microsoft-like Visual Studio of tools to develop software to facilitate career development or even consulting. The latter tools could become applications that EY sells or leases.
• Company could ‘keep tabs’ on who the most talented people using their tools are. If company can implement effective and interesting tools that require thought by users then they will create a ‘try out’ arena that they can track. The result is that talented people will want to use the tools for their own benefit and company will have the opportunity to assess their abilities and seek to hire them when the time is right.

Moving Forward:
Every firm has an opportunity to change the rules of recruiting and leverage its reputation into the 21st century. It can differentiate itself from its competition as forward thinking, savvy, concerned and adaptable.